The Franchise Marketing System That Grows the Brand and the Network.
Bloomfield works both ends of the franchise equation. We help emerging franchisors build the local marketing support system behind the brand, and we help franchise systems attract more serious franchise candidates.
Most franchise agencies help you sell more franchises. Bloomfield also helps you answer what happens after they sign.
Two services. One franchise partner.
Most agencies pick a side. We work both, because the brands that win do both at once.
Give Franchisees a Real Plan for Growth.
For emerging franchisors building the local marketing system their franchisees need to launch, generate demand, and grow. Launch plans, brand fund logic, franchisee playbooks, candidate confidence materials, and the support structure behind the franchise opportunity.
- Founder-facing Marketing Success Plan and franchisee operating manual
- Brand fund logic, local marketing budget model, first-90-day launch plan
- Candidate confidence assets (with the boundaries franchise counsel cares about)
Attract Better Franchise Candidates.
For franchisors who need a steady flow of qualified candidate conversations, not raw lead volume. Video-first paid campaigns built to communicate the opportunity, filter for seriousness, and create more credible franchise development conversations.
- Franchise-intent audience targeting and qualified-lead lookalikes
- Video-first creative (founder-led and UGC-style) across Meta, YouTube, Google, LinkedIn
- Qualification funnel built to filter for fit before your team spends time on a call
The brands that win don’t choose.
The fastest-growing franchise systems do not treat franchisee support and franchise sales as separate budgets. Strong local marketing at every unit is the most credible proof point a prospective franchisee can see. A healthy candidate pipeline only matters if the system underneath actually supports the operators it brings in.
Most agencies pick one play. We work both, with the same team and the same operator voice. Your franchisee-level performance becomes the proof in your candidate conversations. Your candidate pipeline funds the support system that keeps the operators you already have.
Four principles that run through both services.
The vertical changes the tactics. The principles do not.
The plan comes first
Every engagement starts with a written marketing plan, grounded in your FDD, operating data, and growth targets. Not a deck of tactics.
Intent over volume
We build audiences from buying-intent signals and qualified-lead lookalikes, then let the funnel do the qualification. Not raw lead counts.
Every step tracked
CRM configured for end-to-end attribution from first touch to closed deal, per unit or per franchisee candidate. So you can see what is actually working.
Accountable to outcomes
We measure awarded franchises, booked appointments, and revenue. Not impressions and form fills.
Franchise verticals we know.
Emerging franchisors and multi-location operators in categories where every unit has real economics and every candidate represents real investment.
Trades and Home Services
HVAC, plumbing, roofing, insulation, remodeling, restoration. High-ticket appointments, multi-crew operations, real local economics.
QSR and Multi-Unit Dining
Quick service, fast casual, full service, specialty beverage, scoop shops. Local SEO at unit level, consistent brand at network level.
Wellness, Beauty, and Care
Med spas, dental, chiropractic, fitness, beauty. High lifetime patient value, multi-location visibility challenges, front-desk accountability.
Retail and Service Brands
Specialty retail, service retail, pet, automotive, home automation. Multi-format networks with mixed company-owned and franchised locations.
Practical experience building systems for brands that had to scale.
Some work was performed directly through Bloomfield Growth Agency. Other work was led by Rich Wilson during prior agency and corporate roles. The common thread is hands-on experience building marketing, customer acquisition, CRM, CX, and growth systems for brands that had to scale.
Bloomfield Growth Agency engagements and prior-agency engagements (JWT, BrightWave/Ansira, Rich Wilson’s prior agency sold 2016) are both represented above. Each engagement was hands-on, scoped, and delivered with measurable outcomes.
The numbers behind direct engagements.
25+ Years of Enterprise Marketing. Now Working for Your Franchise.
Bloomfield Growth Agency was founded by Rich Wilson. Global Agency Creative Director with JWT. Founder of a prior agency recognized as IBM Watson Agency of the Year (sold 2016). VP Tech, Strategy & Creative at BrightWave (Ansira). Director of CX Strategy at Kimberly-Clark Professional, a Fortune 200 brand. Featured speaker on the Salesforce Marketing Cloudcast. Published contributor on Adobe’s CMO.com.
The franchise marketing systems on this site were not built from a course curriculum. They came from 25+ years of running enterprise demand generation, CX strategy, and sales enablement for brands that had to grow predictably. At scale, with budget accountability, every quarter.
Tell us about your franchise. We’ll show you what’s possible.
A 30-minute strategy call, free. We’ll walk through your current franchise marketing footprint, identify the two or three highest-leverage moves, and tell you honestly whether we’re the right partner.
- A read on your franchisee support system and your candidate funnel
- Specific opportunities visible in your numbers
- An honest assessment, including if we are not the right fit
- A proposed 90-day plan if there is a fit worth pursuing
Send us a note
We reply personally within one business day.