We Build Marketing Systems That Serious Businesses Need to Scale.
Stop patching together disconnected marketing tactics. We build complete operating systems that generate demand, enforce accountability, and deliver measurable revenue growth.
Why Businesses Choose Bloomfield Growth Agency.
Most businesses face two breakdowns. They can’t reliably generate qualified demand, and the leads they do get leak between marketing and revenue. Bloomfield builds the system that fixes both.
No Reliable Demand Engine
Some months bring leads, other months don’t. Channels look great in reports but don’t translate to revenue. Spend swings without a plan, and demand feels accidental instead of engineered.
Follow-Up Breakdowns
Leads come in hot and go cold because no one called back in time. Your team is busy, follow-up falls through the cracks, and opportunities die silently.
Revenue Leakage
You’re spending money to generate leads, but you don’t know how much revenue you’re losing in the handoff. The leak is invisible until it’s too late.
Zero Visibility
You can see how many leads came in, but you can’t see what happened next. Did they get called? Who dropped the ball? You’re flying blind.
More leads won’t fix a broken pipeline. And a polished pipeline can’t fix an empty top of the funnel. If you can’t generate demand reliably and track every lead from first touch to closed deal, you’re not running a business. You’re running a guessing game. Guessing games don’t scale.
Our Solutions.
We don’t offer piecemeal tactics. We build integrated marketing systems designed to generate demand, track every lead, and create lasting growth. The Pipeline Control System is our flagship; the rest sit underneath it.
Pipeline Control System
Our complete operating model for revenue accountability. We build the infrastructure that generates demand, enforces lead follow-up, and provides end-to-end tracking from first touch to closed deal.
- Demand generation campaigns
- Accountability infrastructure setup
- Ongoing coaching & optimization
Franchise & Multi-Location Marketing
We run both ends of the franchise equation: consumer marketing that fills every location’s calendar, and franchise development that puts new operators in seats.
- Multi-location consumer marketing systems
- Franchise development & franchisee recruitment
- Custom Marketing Blueprint engagements
Digital Growth Services
Strategic SEO, paid advertising, and online visibility services designed to put your business in front of qualified prospects actively searching for your solutions.
- Search engine optimization
- Google & Meta advertising
- Online visibility strategy
Bundled into the Pipeline Control System.
Sales Process Optimization
We analyze and improve your lead response and sales conversion processes, ensuring every lead gets proper follow-up and your team operates with clear accountability.
- Lead response process design
- CRM setup & configuration
- Sales team coaching
Bundled into the Pipeline Control System.
The Pipeline Control System Methodology.
Our flagship operating model. The Pipeline Control System generates demand, tracks every lead, enforces follow-up, and keeps your team accountable to outcomes (not activity).
Controlled Demand Generation
We build trackable, accountable demand generation, not just lead volume. Every campaign is designed to produce measurable pipeline activity with full attribution from first touch to closed deal.
Lead Accountability Infrastructure
We build the systems that track every lead from first touch to close, so nothing falls through the cracks and everyone stays accountable.
Lead Accountability Coaching
Systems don’t run themselves. We provide ongoing coaching to ensure your team executes consistently and improves continuously.
Ready to see how these components work together for your business?
Schedule a Pipeline AssessmentOur Offering for Multi-Location Brands and Early-Stage Franchisors.
We run both ends of the franchise equation: consumer marketing that fills every location’s calendar, and franchise development that puts new operators in seats. Two playbooks. One partner.
Fill Every Location’s Calendar.
For operators running 5, 50, or 500 locations who need consumer demand that scales by unit, not by spreadsheet. Local SEO, geo-targeted paid, per-unit CRM routing, and network-level reporting.
- Local SEO and Google Business Profiles at unit level
- Geo-targeted paid (Google + Meta) with per-location budgets
- Centralized CRM with per-unit pipelines
Put Qualified Buyers in Front of Your FDD.
For franchisors who need a steady, qualified flow of franchisee candidates, not tire-kickers. Video-first ads with audience pre-filtering by net worth, income, and franchise-buying intent.
- Franchise-intent keyword lookalike audiences
- Net worth and income filtering ($500K+)
- UGC-style video ads across 5 platforms
Accountability Creates Measurable Outcomes.
Our clients don’t just get more leads. They close more business because every lead is tracked, every follow-up is executed, and every team member is accountable.
“Rich and his team are excellent. They work really hard and they are incredibly knowledgable on all things digital marketing. We’ve been using them for over a year and we are very happy with the results.”
“Our Meta Advertising revenue has skyrocketed with a more than 100X return on investment. Better lead generation, higher quality video ads and closer coordination with our CRM has made all the difference.”
“The closing ratio from the Google leads that Bloomfield generates is the highest out of any paid ads we run. The results are not arbitrary or a guessing game, but trackable and proven through our CRM.”
Watch Rhett Hulcy on working with Bloomfield.
Rhett Hulcy, Marketing Director, Load Bearing Wall Pros
Built By Operators, Not Just Marketers.
Bloomfield Growth Agency was founded by Rich Wilson. Global Agency Creative Director at JWT. Founder of a prior agency recognized as IBM Watson Agency of the Year (sold 2016). VP Tech, Strategy & Creative at BrightWave (Ansira). Director of CX Strategy at Kimberly-Clark Professional, a Fortune 200 brand.
Featured speaker on the Salesforce Marketing Cloudcast. Published contributor on Adobe’s CMO.com. The Pipeline Control System isn’t marketing theory. It’s an operating system built from 30+ years of running enterprise demand generation, CX strategy, and P&L-accountable revenue programs.
Customer Experience Demystified: The day-to-day life of a Global CX Lead
The Marketing Cloudcast, by Salesforce
Not Sure If This Is For You?
If you spend more than $5,000/month on marketing and can’t tell exactly which channels are driving revenue, we should talk. The discovery call is free, and we’ll tell you honestly if we can help.
Ready to Build Systems That Scale?
Schedule a free consultation to discuss your growth goals and discover how systems-driven marketing can transform your business.
We’ll provide an honest assessment of your current marketing infrastructure and show you exactly what’s possible with the right systems in place.